Comments on: Steve Jobs and Apple create a new customer http://tenayagroup.com/blog/2007/01/09/steve-jobs-and-apple-create-a-new-customer/ Brian Phipps on next-generation brands: Thu, 20 Nov 2008 16:19:12 +0000 http://wordpress.org/?v=2.0 by: Brands Create Customers » Blog Archive » How the iPhone changes brands http://tenayagroup.com/blog/2007/01/09/steve-jobs-and-apple-create-a-new-customer/#comment-22188 Wed, 11 Jul 2007 06:58:42 +0000 http://tenayagroup.com/blog/2007/01/09/steve-jobs-and-apple-create-a-new-customer/#comment-22188 [...] The Apple iPhone brand is on the move, shaking things up. I’ve written about the iPhone’s potential impact on wireless brands and brand strategy here and here. Now iPhones are flying off the shelves in record numbers, mostly to rave reviews. As expected, the iPhone brand is causing havoc in mobile markets. Surprisingly, it may also alter the landscape for brands in all markets, across the board. [...] […] The Apple iPhone brand is on the move, shaking things up. I’ve written about the iPhone’s potential impact on wireless brands and brand strategy here and here. Now iPhones are flying off the shelves in record numbers, mostly to rave reviews. As expected, the iPhone brand is causing havoc in mobile markets. Surprisingly, it may also alter the landscape for brands in all markets, across the board. […]

]]> by: Brands Create Customers » Blog Archive » Apple’s brand platform challenge for the iPhone http://tenayagroup.com/blog/2007/01/09/steve-jobs-and-apple-create-a-new-customer/#comment-8492 Wed, 31 Jan 2007 00:35:47 +0000 http://tenayagroup.com/blog/2007/01/09/steve-jobs-and-apple-create-a-new-customer/#comment-8492 [...] Yes, brand platforms are strategic. I alluded to this in a previous post on how the iPhone works to create a new class of customers for Apple. [...] […] Yes, brand platforms are strategic. I alluded to this in a previous post on how the iPhone works to create a new class of customers for Apple. […]

]]> by: Steve Jobs and Apple create a new customer | iBIT http://tenayagroup.com/blog/2007/01/09/steve-jobs-and-apple-create-a-new-customer/#comment-8455 Tue, 30 Jan 2007 10:16:01 +0000 http://tenayagroup.com/blog/2007/01/09/steve-jobs-and-apple-create-a-new-customer/#comment-8455 [...] Source: Brian Phipps Filed under Blog by [...] […] Source: Brian Phipps Filed under Blog by […]

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