Comments on: Brands raise the bar on widget performance http://tenayagroup.com/blog/2007/01/05/brands-raise-the-bar-on-widget-performance/ Brian Phipps on next-generation brands: Thu, 20 Nov 2008 23:53:20 +0000 http://wordpress.org/?v=2.0 by: Brian Phipps http://tenayagroup.com/blog/2007/01/05/brands-raise-the-bar-on-widget-performance/#comment-9283 Mon, 12 Feb 2007 02:27:44 +0000 http://tenayagroup.com/blog/2007/01/05/brands-raise-the-bar-on-widget-performance/#comment-9283 I'm actually getting a bit concerned that widgets may be on the road to lowering the brand bar, and creating brand clutter. To the extent that widgets are developed as mini-billboards, doggie-doors for portals, badges, site come-ons, or ways to aggregate "eyeballs," they may easily cheapen a brand's identity. What I'd want to avoid is a landscape of thousands of widgets that do very little, and hence have to blink, shout or do back flips to get attention. Really good widgets---that advance customers by delivering high levels of customer value---are not easy to create. I'd ask three questions about a "social media widget": 1. What kind of customer does it intend to create? 2. What kind of value does it deliver? 3. How is that value unique? I’m actually getting a bit concerned that widgets may be on the road to lowering the brand bar, and creating brand clutter. To the extent that widgets are developed as mini-billboards, doggie-doors for portals, badges, site come-ons, or ways to aggregate “eyeballs,” they may easily cheapen a brand’s identity. What I’d want to avoid is a landscape of thousands of widgets that do very little, and hence have to blink, shout or do back flips to get attention.

Really good widgets—that advance customers by delivering high levels of customer value—are not easy to create.

I’d ask three questions about a “social media widget”:

1. What kind of customer does it intend to create?
2. What kind of value does it deliver?
3. How is that value unique?

]]> by: Joanna Pena-Bickley http://tenayagroup.com/blog/2007/01/05/brands-raise-the-bar-on-widget-performance/#comment-9236 Sun, 11 Feb 2007 06:11:27 +0000 http://tenayagroup.com/blog/2007/01/05/brands-raise-the-bar-on-widget-performance/#comment-9236 I would like to hear your point of view on the power of social media widgets. As I am ramping my team up for a large brand launch, the topic of measurement standards has come up for branded widgets. Please join in on the conversation at http://joannapenabickley.typepad.com/on/2007/02/on_widgets_not_.html To get my widget:http://www.widgetbox.com/widget/ondigitalmarketing I would like to hear your point of view on the power of social media widgets. As I am ramping my team up for a large brand launch, the topic of measurement standards has come up for branded widgets. Please join in on the conversation at http://joannapenabickley.typepad.com/on/2007/02/on_widgets_not_.html

To get my widget:http://www.widgetbox.com/widget/ondigitalmarketing

]]> by: BillyWarhol http://tenayagroup.com/blog/2007/01/05/brands-raise-the-bar-on-widget-performance/#comment-8115 Mon, 22 Jan 2007 17:32:25 +0000 http://tenayagroup.com/blog/2007/01/05/brands-raise-the-bar-on-widget-performance/#comment-8115 Excellent Article! I agree so far most of the Widgets are kinda cool Toys! We are in the process of developing a really cool Ad Widget modelled on the awesome Flickr Flash Badge! If U would like to learn more please contact me! Cheers! Billy ;)) Excellent Article!

I agree so far most of the Widgets are kinda cool Toys!

We are in the process of developing a really cool Ad Widget modelled on the awesome Flickr Flash Badge!

If U would like to learn more please contact me!

Cheers! Billy ;) )

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