If you’ve always suspected the “brand police” were up to no good, you’re not alone. Brands Create Customers (an excellent and clear-thinking blog) goes as far as to say branding — as opposed to brand building — damages your brand….

Good day everyone. I’d start my post with an upbeat sentence but I’m just too sad and overwhelmed to do that. Today is the day of “Branding”’s death. No, really. Brian Phipps at Brands Create Customers is declaring that today branding is dead, gon…