Comments on: How NOT to build a brand with PR http://tenayagroup.com/blog/2006/12/28/how-not-to-build-a-brand-with-pr/ Brian Phipps on next-generation brands: Fri, 09 Jan 2009 15:27:19 +0000 http://wordpress.org/?v=2.0 by: Brian Phipps http://tenayagroup.com/blog/2006/12/28/how-not-to-build-a-brand-with-pr/#comment-6718 Tue, 02 Jan 2007 04:38:08 +0000 http://tenayagroup.com/blog/2006/12/28/how-not-to-build-a-brand-with-pr/#comment-6718 Sometimes I think Microsoft is simply brand averse. It's mystifying, really. Sometimes I think Microsoft is simply brand averse. It’s mystifying, really.

]]> by: steve http://tenayagroup.com/blog/2006/12/28/how-not-to-build-a-brand-with-pr/#comment-5717 Sat, 30 Dec 2006 02:16:37 +0000 http://tenayagroup.com/blog/2006/12/28/how-not-to-build-a-brand-with-pr/#comment-5717 I have been approached by PR types at MIcrosoft (or agencies) a few times - humorous as I'm not known for being a huge fanboy of the company. They struck me as extremely naive - these were associated with their music business (at various stages) and they made it clear they wanted positive reviews - in one case offering an outline of suggested points. No one else has offered "prizes", but I regularly get press releases. To first order these guys don't understand blogs are different from the trade press. I have been approached by PR types at MIcrosoft (or agencies) a few times - humorous as I’m not known for being a huge fanboy of the company. They struck me as extremely naive - these were associated with their music business (at various stages) and they made it clear they wanted positive reviews - in one case offering an outline of suggested points.

No one else has offered “prizes”, but I regularly get press releases. To first order these guys don’t understand blogs are different from the trade press.

]]> by: Brian Phipps http://tenayagroup.com/blog/2006/12/28/how-not-to-build-a-brand-with-pr/#comment-5551 Fri, 29 Dec 2006 15:51:14 +0000 http://tenayagroup.com/blog/2006/12/28/how-not-to-build-a-brand-with-pr/#comment-5551 Thanks for the comment. I think Joel S. says it best when he says: "This is the most frustrating thing about the practice of giving bloggers free stuff: it pisses in the well, reducing the credibility of all blogs. I'm upset that people trust me less because of the behavior of other bloggers." If we all work to keep blogs as networks of integrity, we'll be ahead of the game. But, it won't be easy. Thanks for the comment. I think Joel S. says it best when he says: “This is the most frustrating thing about the practice of giving bloggers free stuff: it pisses in the well, reducing the credibility of all blogs. I’m upset that people trust me less because of the behavior of other bloggers.”

If we all work to keep blogs as networks of integrity, we’ll be ahead of the game. But, it won’t be easy.

]]> by: Dominic Jones http://tenayagroup.com/blog/2006/12/28/how-not-to-build-a-brand-with-pr/#comment-5533 Thu, 28 Dec 2006 22:51:35 +0000 http://tenayagroup.com/blog/2006/12/28/how-not-to-build-a-brand-with-pr/#comment-5533 Credibility on the web is my special interest, and it's profoundly disheartening for me to see the great promise of the blogosphere slowly being undermined by Big PR and bloggers whose egos have clouded their judgment. What are blogs anyway? They have crappy usability, they mostly look bad, and often the writing is low-rent. Many times you can't even find out who is behind a blog. So how the heck did blogs manage to become so influential? As you and Joel so ably say, it all comes down to integrity or authenticity. Without that, blogs are impotent. Credibility on the web is my special interest, and it’s profoundly disheartening for me to see the great promise of the blogosphere slowly being undermined by Big PR and bloggers whose egos have clouded their judgment.

What are blogs anyway? They have crappy usability, they mostly look bad, and often the writing is low-rent. Many times you can’t even find out who is behind a blog.

So how the heck did blogs manage to become so influential?

As you and Joel so ably say, it all comes down to integrity or authenticity.

Without that, blogs are impotent.

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