Comments on: The coming age of digital brands: RIAs + widgets http://tenayagroup.com/blog/2006/12/27/the-coming-age-of-digital-brands-rias-widgets/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= By: Brands Create Customers » Blog Archive » Will all brands run through Adobe? http://tenayagroup.com/blog/2006/12/27/the-coming-age-of-digital-brands-rias-widgets/comment-page-1/#comment-10155 Brands Create Customers » Blog Archive » Will all brands run through Adobe? Wed, 28 Feb 2007 15:38:09 +0000 http://tenayagroup.com/blog/2006/12/27/the-coming-age-of-digital-brands-rias-widgets/#comment-10155 [...] See our previous post on RIA’s here. And this example. [...] [...] See our previous post on RIA’s here. And this example. [...]

]]> By: Brands Create Customers » Blog Archive » Brands raise the bar on widget performance http://tenayagroup.com/blog/2006/12/27/the-coming-age-of-digital-brands-rias-widgets/comment-page-1/#comment-6853 Brands Create Customers » Blog Archive » Brands raise the bar on widget performance Fri, 05 Jan 2007 16:47:09 +0000 http://tenayagroup.com/blog/2006/12/27/the-coming-age-of-digital-brands-rias-widgets/#comment-6853 [...] Here I am again writing about the potential of widgets to become new digital platforms for delivering brand value. To date, the progress of widgets toward brand-building levels has been slower than I expected (eternal optimist that I am). Truth is, brands significantly raise the bar for widget performance. A survey of the widget-scape still finds too many world clocks, weather reports, and single news feeds to enable this new brand form factor to begin to spread its wings. [...] [...] Here I am again writing about the potential of widgets to become new digital platforms for delivering brand value. To date, the progress of widgets toward brand-building levels has been slower than I expected (eternal optimist that I am). Truth is, brands significantly raise the bar for widget performance. A survey of the widget-scape still finds too many world clocks, weather reports, and single news feeds to enable this new brand form factor to begin to spread its wings. [...]

]]> By: Brian Phipps http://tenayagroup.com/blog/2006/12/27/the-coming-age-of-digital-brands-rias-widgets/comment-page-1/#comment-5536 Brian Phipps Fri, 29 Dec 2006 02:14:45 +0000 http://tenayagroup.com/blog/2006/12/27/the-coming-age-of-digital-brands-rias-widgets/#comment-5536 Raju, Thanks for the informed comment. You know a lot more about the workings of RIA platforms than I do. Personally I hope OpenLazlo does well. A lot of brand value is created at the customer and community level, where an open software platform is a natural fit. Based on the demo's I've seen, I have no doubt that OpenLazlo can do the job with the resources it has now, and under development. In the long run, I think which platform becomes the "standard" among brand builders may have more to do with available tools and developer support than the software itself. In this regard, Adobe has its legions of Flash developers, new stuff in video and voice, and its depth in the web design community thanks to Photoshop, et. al. If OpenLazlo built a lead in brand-specific applications, then it could certainly play a key role in this particular market. It's open territory at this point. Raju,
Thanks for the informed comment. You know a lot more about the workings of RIA platforms than I do. Personally I hope OpenLazlo does well. A lot of brand value is created at the customer and community level, where an open software platform is a natural fit. Based on the demo’s I’ve seen, I have no doubt that OpenLazlo can do the job with the resources it has now, and under development.

In the long run, I think which platform becomes the “standard” among brand builders may have more to do with available tools and developer support than the software itself. In this regard, Adobe has its legions of Flash developers, new stuff in video and voice, and its depth in the web design community thanks to Photoshop, et. al.

If OpenLazlo built a lead in brand-specific applications, then it could certainly play a key role in this particular market. It’s open territory at this point.

]]> By: raju http://tenayagroup.com/blog/2006/12/27/the-coming-age-of-digital-brands-rias-widgets/comment-page-1/#comment-5506 raju Wed, 27 Dec 2006 21:49:06 +0000 http://tenayagroup.com/blog/2006/12/27/the-coming-age-of-digital-brands-rias-widgets/#comment-5506 Nice post, but I don't see Adobe in such a powerful position. Microsoft with Windows Presentation Foundation, especially WPF/e will have much more marketing power. OpenLaszlo will in the long run play a bigger role than Adobe. They are not only delivering proprietary runtimes (Flash or ActiveX), but offer a platform which can be extended to any technically possible runtime target like WPF/e, SVG, etc. OpenLaszlo 4.0 (due in the first quarter of 2007) will already support DHTML/AJAX and Flash runtimes from the same code base. In cooperation with SUN there will be Java Micro Edition support. That means all Java enabled devices (PDAs, mobile phones, TV set-top-boxes) could be running OpenLaszlo programs. And technically it's a small step from Java Micro Edition to Java Standard Edition. Nice post, but I don’t see Adobe in such a powerful position. Microsoft with Windows Presentation Foundation, especially WPF/e will have much more marketing power.

OpenLaszlo will in the long run play a bigger role than Adobe. They are not only delivering proprietary runtimes (Flash or ActiveX), but offer a platform which can be extended to any technically possible runtime target like WPF/e, SVG, etc.

OpenLaszlo 4.0 (due in the first quarter of 2007) will already support DHTML/AJAX and Flash runtimes from the same code base. In cooperation with SUN there will be Java Micro Edition support. That means all Java enabled devices (PDAs, mobile phones, TV set-top-boxes) could be running OpenLaszlo programs. And technically it’s a small step from Java Micro Edition to Java Standard Edition.

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