Brands in the age of mobility
Mobile devices will have a huge impact on brands in the coming decades. They will change the way brands engage the customer. Not only will these new brand engagements be more personal and more portable, they can also be more creative, offering many more levels of brand imagination. None of this will be in the form of intrusive ads, or ham-handed “branded” placements.
Perspectives in mobile context
Two recent posts shed some early light on these new directions in mobile brands. They’re not about brands per se, but they present some perspectives on “mobile context” that will get brand builders thinking. The first has a handy chart just begging to be deconstructed and repurposed.
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Device: Nokia 770
