Comments on: Don’t build a brand. Build a movement. http://tenayagroup.com/blog/2006/12/14/dont-build-a-brand-build-a-movement/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= By: Donor Power Blog http://tenayagroup.com/blog/2006/12/14/dont-build-a-brand-build-a-movement/comment-page-1/#comment-6833 Donor Power Blog Thu, 04 Jan 2007 16:38:56 +0000 http://tenayagroup.com/blog/2006/12/14/dont-build-a-brand-build-a-movement/#comment-6833 <strong>Your brand is too small...</strong> Many nonprofits have spent enormous sums of money and organizational energy on "branding." The lucky ones are able to have it done pro bono by a powerhouse commercial ad agency -- though judging from the work you typically see from... Your brand is too small…

Many nonprofits have spent enormous sums of money and organizational energy on “branding.” The lucky ones are able to have it done pro bono by a powerhouse commercial ad agency — though judging from the work you typically see from…

]]>