http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/ Brian Phipps on next-generation brands: Fri, 21 Nov 2008 00:43:53 +0000 http://wordpress.org/?v=2.0 http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-25177 Sat, 11 Aug 2007 18:28:59 +0000 http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-25177 [...] In contrast, value-based brands are “landscape view” because brand innovation and customer opportunity need the wide open spaces of a landscape, the opposite of the restrictive silo. Landscape brands are full of new vistas, fresh horizons and soaring vaults of heavens. They’re superior to portrait view/silo brands because customers themselves are creatures of landscape mode. They want their brands to open out, so they can grow with them. [...] […] In contrast, value-based brands are “landscape view” because brand innovation and customer opportunity need the wide open spaces of a landscape, the opposite of the restrictive silo. Landscape brands are full of new vistas, fresh horizons and soaring vaults of heavens. They’re superior to portrait view/silo brands because customers themselves are creatures of landscape mode. They want their brands to open out, so they can grow with them. […]

]]> http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-22185 Wed, 11 Jul 2007 05:47:55 +0000 http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-22185 [...] The value produced (or unlocked) by your brand [...] […] The value produced (or unlocked) by your brand […]

]]> http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-18800 Thu, 07 Jun 2007 14:56:12 +0000 http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-18800 [...] As a value-based brand, Creekstone has a sharp focus on quality. Here is a snippet from it’s full-page Quality Commitment: [...] […] As a value-based brand, Creekstone has a sharp focus on quality. Here is a snippet from it’s full-page Quality Commitment: […]

]]> http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-17800 Fri, 25 May 2007 00:27:40 +0000 http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-17800 [...] Google’s security initiative is a way of building the Google brand by delivering value customers can use. That’s an approach I call value-based brands. It’s the real deal all the way through. Zero brand fluff. [...] […] Google’s security initiative is a way of building the Google brand by delivering value customers can use. That’s an approach I call value-based brands. It’s the real deal all the way through. Zero brand fluff. […]

]]> http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-16971 Wed, 16 May 2007 14:52:12 +0000 http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-16971 [...] See Part I here. [...] […] See Part I here. […]

]]> http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-10311 Fri, 02 Mar 2007 01:56:53 +0000 http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-10311 [...] Value-based brands (here and here, with more to come) [...] […] Value-based brands (here and here, with more to come) […]

]]> http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-9052 Thu, 08 Feb 2007 00:21:54 +0000 http://tenayagroup.com/blog/2006/12/06/value-based-brands-part-i-overview/#comment-9052 [...] Google’s challenge is made somewhat easier because Microsoft has often neglected real brand building in its era of market dominance. Microsoft’s market power has blinded it to the value of brands. It has tried to contain its customers as much as possible, assuming that what was good for Microsoft was always good enough for users. The result is a huge PowerPoint application that often overshoots its market, leaving a brand vacuum where a smaller, user-friendly application might fit. That’s a vacuum that Google is happy to fill. [...] […] Google’s challenge is made somewhat easier because Microsoft has often neglected real brand building in its era of market dominance. Microsoft’s market power has blinded it to the value of brands. It has tried to contain its customers as much as possible, assuming that what was good for Microsoft was always good enough for users. The result is a huge PowerPoint application that often overshoots its market, leaving a brand vacuum where a smaller, user-friendly application might fit. That’s a vacuum that Google is happy to fill. […]

]]>