Brands Create Customers

Automobile brands are like fresh fruit to customers. They’re gloriously peeled, chopped, blended, juiced and grilled.

What emerges is the brand anew, resurrected, ethnographically evolved, stronger than ever.

Brands are timeless . . . on customer time.

Photo: tandemracer — Flickr

This entry was posted on Sunday, November 12th, 2006 at 11:45 am and is filed under Brand Creativity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.