Comments on: Top companies are serious about their brands http://tenayagroup.com/blog/2006/10/16/top-companies-are-serious-about-their-brands/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= By: Brian Phipps http://tenayagroup.com/blog/2006/10/16/top-companies-are-serious-about-their-brands/comment-page-1/#comment-3196 Brian Phipps Thu, 26 Oct 2006 18:10:31 +0000 http://tenayagroup.com/blog/2006/10/16/top-companies-are-serious-about-their-brands/#comment-3196 What's interesting is that you can often feel that sense of customer purpose when you first come across such a product. Via design, materials, build quality, etc., they can radiate that purpose to customers. It's embedded in what they are. What’s interesting is that you can often feel that sense of customer purpose when you first come across such a product. Via design, materials, build quality, etc., they can radiate that purpose to customers. It’s embedded in what they are.

]]> By: Mack Collier http://tenayagroup.com/blog/2006/10/16/top-companies-are-serious-about-their-brands/comment-page-1/#comment-3195 Mack Collier Thu, 26 Oct 2006 17:54:33 +0000 http://tenayagroup.com/blog/2006/10/16/top-companies-are-serious-about-their-brands/#comment-3195 "They could tell the companies were serious about their brands, because the cars were serious about the customers." Exactly, and customers will ALWAYS respond to companies that put a priority on them. “They could tell the companies were serious about their brands, because the cars were serious about the customers.”

Exactly, and customers will ALWAYS respond to companies that put a priority on them.

]]>