Tools for crafting the brand: TV Tropes Wiki
In crafting a brand, brand builders need to shuttle effortlessly from trail blazing to the transcendent, which is no small task. This is the first in a series of 
posts that will explore some of the tools that can help make the art of brand practice somewhat easier—and maybe a bit more fun.
Help for the brand story
The TV Tropes Wiki is a catalog of the tricks of the trade for writing TV scripts. You may not envision TV scripts per se in your brand, but you certainly envision character, plot, drama, structure and a winning brand story. If your brand employs narrative, and intends to convey new and special meaning, this site might come in handy to help you frame your efforts. If you use it critically, it can help you expel media clichés, and clichéd thinking, from the forward march of your brand.
Special section on brand tools
Eventually I’ll set up a separate section on Brand Tools that can serve as a standalone reference. If you can think of any sites or sources that might be helpful, please chime in.
