Travails of the brand trade
The hardest part about being a brand builder is that you’re a 3D person in a 2D world.
Business is a spreadsheet. It’s a march of X and Y, where 2D thinking is the rule.
Brands are the drama of deep spaces. They hear birds fly, feel tired leaves turn, watch clouds change mountains. And just to make things interesting, they reveal this for, and through, customers.
Business can be out of touch with nature, and with customers, and can lack perspective on itself. It often comes up a dimension short.
Brands restore that dimension. They’re the distance to be touched, the seasons greeted, and life everlasting, underfoot. And they add the customer to this picture. And business, too.
Photo: jurvetson, Flickr
