http://tenayagroup.com/blog/2006/09/07/brand-signal-vs-brand-noise/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= http://tenayagroup.com/blog/2006/09/07/brand-signal-vs-brand-noise/comment-page-1/#comment-107612 Creativity Now « @YourButler's Blog Thu, 30 Jun 2011 10:55:37 +0000 http://tenayagroup.com/blog/2006/09/07/brand-signal-vs-brand-noise/#comment-107612 [...] Let’s not get distracted by the platforms, more interesting questions lurk – what are the different textures of interactivity? – what’s the interaction that’s taking place when people cry when a fictional character dies? How many tones are there in portable? Why do people stop on the stairs to check something that delays them getting to where they want to get to  – what is it they are carrying that makes this stop so important? How many colours of creative control are there? Are we teachers, dictators, or the dudes sitting in Tin Pan Alley? [...] [...] Let’s not get distracted by the platforms, more interesting questions lurk – what are the different textures of interactivity? – what’s the interaction that’s taking place when people cry when a fictional character dies? How many tones are there in portable? Why do people stop on the stairs to check something that delays them getting to where they want to get to  – what is it they are carrying that makes this stop so important? How many colours of creative control are there? Are we teachers, dictators, or the dudes sitting in Tin Pan Alley? [...]

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