Comments on: The iPod changes the game in brand identity http://tenayagroup.com/blog/2006/08/30/the-ipod-changes-the-game-in-brand-identity/ Brian Phipps on next-generation brands: Fri, 21 Nov 2008 00:50:04 +0000 http://wordpress.org/?v=2.0 by: Donor Power Blog http://tenayagroup.com/blog/2006/08/30/the-ipod-changes-the-game-in-brand-identity/#comment-2365 Thu, 07 Sep 2006 15:20:13 +0000 http://tenayagroup.com/blog/2006/08/30/the-ipod-changes-the-game-in-brand-identity/#comment-2365 <strong>Steal the secret of the iPod brand...</strong> Name a successful brand. Good chance you said, "iPod" the MP3 player that totally dominates the market -- even though, functionally, all players are pretty much the same, and most of them are cheaper than the iPod. Apple really got... Steal the secret of the iPod brand…

Name a successful brand. Good chance you said, “iPod” the MP3 player that totally dominates the market — even though, functionally, all players are pretty much the same, and most of them are cheaper than the iPod. Apple really got…

]]> by: Brian Phipps http://tenayagroup.com/blog/2006/08/30/the-ipod-changes-the-game-in-brand-identity/#comment-2348 Tue, 05 Sep 2006 19:13:23 +0000 http://tenayagroup.com/blog/2006/08/30/the-ipod-changes-the-game-in-brand-identity/#comment-2348 Thought this discussion was about the iPod, and a new concept of brand identity. Thought this discussion was about the iPod, and a new concept of brand identity.

]]> by: Roger http://tenayagroup.com/blog/2006/08/30/the-ipod-changes-the-game-in-brand-identity/#comment-2257 Sun, 03 Sep 2006 03:26:43 +0000 http://tenayagroup.com/blog/2006/08/30/the-ipod-changes-the-game-in-brand-identity/#comment-2257 Yes, Apple loves its customers! Recently, when the glass in the LCD display of my two-week old 17" powerbook broke, Apple graciously offered to replace it for $1200+. When I complained that the price was too high, they knocked off a couple hundred. When I got the computer back, I learned that the replacement is a refurbished, lower quality display. Apple refuses to provide any information about the refurbished display. Yes, Apple loves its customers! Recently, when the glass in the LCD display of my two-week old 17″ powerbook broke, Apple graciously offered to replace it for $1200+. When I complained that the price was too high, they knocked off a couple hundred. When I got the computer back, I learned that the replacement is a refurbished, lower quality display. Apple refuses to provide any information about the refurbished display.

]]> by: Brian Phipps http://tenayagroup.com/blog/2006/08/30/the-ipod-changes-the-game-in-brand-identity/#comment-2171 Fri, 01 Sep 2006 05:05:59 +0000 http://tenayagroup.com/blog/2006/08/30/the-ipod-changes-the-game-in-brand-identity/#comment-2171 As I keep saying, "a company's customers are its greatest competitive weapon." Grow the customer, grow the brand, grow the business. As I keep saying, “a company’s customers are its greatest competitive weapon.” Grow the customer, grow the brand, grow the business.

]]> by: Jeff Brooks http://tenayagroup.com/blog/2006/08/30/the-ipod-changes-the-game-in-brand-identity/#comment-2162 Wed, 30 Aug 2006 23:50:09 +0000 http://tenayagroup.com/blog/2006/08/30/the-ipod-changes-the-game-in-brand-identity/#comment-2162 Brilliant post. The key to modern marketing is to understand your central point: the brand is about the customer, not the company. Hardly any one gets this, but those who do (like Apple) are going to grab all the customers. Brilliant post. The key to modern marketing is to understand your central point: the brand is about the customer, not the company. Hardly any one gets this, but those who do (like Apple) are going to grab all the customers.

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