Comments on: Apple enables widgets as brand pipelines http://tenayagroup.com/blog/2006/08/11/apple-enables-widgets-as-brand-pipelines/ Brian Phipps on next-generation brands: Sun, 06 Jul 2008 05:16:53 +0000 http://wordpress.org/?v=2.0 by: The Meaning of Badge Proliferation « Slyce of Carnet http://tenayagroup.com/blog/2006/08/11/apple-enables-widgets-as-brand-pipelines/#comment-4406 Thu, 30 Nov 2006 00:24:59 +0000 http://tenayagroup.com/blog/2006/08/11/apple-enables-widgets-as-brand-pipelines/#comment-4406 [...] Just like those sticky pieces of paper slapped on the back of a car, online badges can and will allow people to express affiliations with schools, groups, locations, brands, bands, and much more. But unlike static stickers, online badges (like those created by Badgr) possess the ability to be personalized. And they’re not just for people - Brian Phipps has an interesting post about ‘widgets as brand pipelines,’ which can easily be applied to badges as well. [...] […] Just like those sticky pieces of paper slapped on the back of a car, online badges can and will allow people to express affiliations with schools, groups, locations, brands, bands, and much more. But unlike static stickers, online badges (like those created by Badgr) possess the ability to be personalized. And they’re not just for people - Brian Phipps has an interesting post about ‘widgets as brand pipelines,’ which can easily be applied to badges as well. […]

]]> by: Brian Phipps http://tenayagroup.com/blog/2006/08/11/apple-enables-widgets-as-brand-pipelines/#comment-1956 Sat, 12 Aug 2006 18:55:47 +0000 http://tenayagroup.com/blog/2006/08/11/apple-enables-widgets-as-brand-pipelines/#comment-1956 Currently best way to discuss things off blog for me is via email: bphipps@tenayagroup.com. Currently best way to discuss things off blog for me is via email: bphipps@tenayagroup.com.

]]> by: Timothy Post http://tenayagroup.com/blog/2006/08/11/apple-enables-widgets-as-brand-pipelines/#comment-1950 Fri, 11 Aug 2006 19:02:09 +0000 http://tenayagroup.com/blog/2006/08/11/apple-enables-widgets-as-brand-pipelines/#comment-1950 Brian: Thanks. I am actually signed-up with Widgetbox as a beta user. However, I find it surprising that they haven't yet embraced your vision of "marrying" widgets with brands. Most of the widgets at Widgetbox tend to be more "tools" than "marketing." If you get a chance, I'd love to chat more about this at 781-551-5511. Thanks, Tim Brian:

Thanks. I am actually signed-up with Widgetbox as a beta user. However, I find it surprising that they haven’t yet embraced your vision of “marrying” widgets with brands.

Most of the widgets at Widgetbox tend to be more “tools” than “marketing.”

If you get a chance, I’d love to chat more about this at 781-551-5511.

Thanks, Tim

]]> by: Brian Phipps http://tenayagroup.com/blog/2006/08/11/apple-enables-widgets-as-brand-pipelines/#comment-1949 Fri, 11 Aug 2006 17:51:54 +0000 http://tenayagroup.com/blog/2006/08/11/apple-enables-widgets-as-brand-pipelines/#comment-1949 Timothy, If you haven't already done so, be sure to check out WidgetBox http://www.postapp.com/signup/. They are in the business of syndicating widgets, and have VC financing (Hummer-Winblad). Timothy,
If you haven’t already done so, be sure to check out WidgetBox http://www.postapp.com/signup/. They are in the business of syndicating widgets, and have VC financing (Hummer-Winblad).

]]> by: Timothy Post http://tenayagroup.com/blog/2006/08/11/apple-enables-widgets-as-brand-pipelines/#comment-1947 Fri, 11 Aug 2006 16:02:36 +0000 http://tenayagroup.com/blog/2006/08/11/apple-enables-widgets-as-brand-pipelines/#comment-1947 Brain: Thank you for this series of posts concerning brands and widgets. You have articulated an idea which has been bouncing around in my brain for 6 months or so and which was the impetus for starting my blog www.flyingseeds.com. I have posted links to your srticles on my blog because this idea of yours to use widgets as brand building platforms will, I believe, become one of the hottest ideas of 2007. Thanks for your insights! Brain:

Thank you for this series of posts concerning brands and widgets. You have articulated an idea which has been bouncing around in my brain for 6 months or so and which was the impetus for starting my blog www.flyingseeds.com.

I have posted links to your srticles on my blog because this idea of yours to use widgets as brand building platforms will, I believe, become one of the hottest ideas of 2007.

Thanks for your insights!

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