Comments on: Brands and commodities: two rules http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= By: Brian Phipps http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/comment-page-1/#comment-4898 Brian Phipps Thu, 14 Dec 2006 07:48:21 +0000 http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/#comment-4898 Derrick, Welcome to the conversation. The whole field of brands is ripe for re-invention. Brian Derrick,

Welcome to the conversation. The whole field of brands is ripe for re-invention.

Brian

]]> By: Derrick Daye http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/comment-page-1/#comment-4878 Derrick Daye Wed, 13 Dec 2006 20:40:03 +0000 http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/#comment-4878 Brian, well said. I just found your blog and I'm glad it's on my radar. Brian, well said. I just found your blog and I’m glad it’s on my radar.

]]> By: Brands Create Customers » Blog Archive » Commodities are a brand’s best friend http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/comment-page-1/#comment-3217 Brands Create Customers » Blog Archive » Commodities are a brand’s best friend Fri, 27 Oct 2006 20:38:21 +0000 http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/#comment-3217 [...] We say more about commodities here and here. [...] [...] We say more about commodities here and here. [...]

]]> By: Brian Phipps http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/comment-page-1/#comment-1841 Brian Phipps Sat, 05 Aug 2006 16:25:06 +0000 http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/#comment-1841 One of the virtues of brands is that they can help clients discover latent forms of value hiding beneath the surface. These can be quite powerful. For brand builders, it's rewarding to be part of a process that "lifts the veil." One of the virtues of brands is that they can help clients discover latent forms of value hiding beneath the surface. These can be quite powerful. For brand builders, it’s rewarding to be part of a process that “lifts the veil.”

]]> By: Michael Wagner http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/comment-page-1/#comment-1840 Michael Wagner Sat, 05 Aug 2006 15:41:51 +0000 http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/#comment-1840 Elegant simplicity. Love it. "If you’re in it for the money, your customers will be in it for the price." I ask clients, "are you tired of selling on price?" When they answer "yes" that is when the journey to brand begins. Thank you for sharing this insight and enlarging my thoughts! Elegant simplicity. Love it.

“If you’re in it for the money, your customers will be in it for the price.”

I ask clients, “are you tired of selling on price?” When they answer “yes” that is when the journey to brand begins.

Thank you for sharing this insight and enlarging my thoughts!

]]> By: Jack Yan http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/comment-page-1/#comment-1836 Jack Yan Sat, 05 Aug 2006 07:57:28 +0000 http://tenayagroup.com/blog/2006/08/04/brands-and-commodities-two-rules/#comment-1836 Brian, simple yet effective. I love it. Brian, simple yet effective. I love it.

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