Brands Create Customers

The BumpTop demo has been around for a while, although I only stumbled across it last week. On seeing it, my first thought was that something like this might be very useful in designing brand platforms and programs. You get a big landscape, and the power to move and group lots of bits. Imagine that the “documents” in the demo were brand elements, or specific brand programs. You could combine and recombine these and move them about as you progressively build out the customer experience that’s the focus of your brand.

A 30″ widescreen display (or maybe two or three) would be absolutely necessary, of course.

Anyone know any similar technologies? One reason brands have lagged behind marketing is that marketers have spreadsheets, and brand builders lack an equivalent killer app tool.

This entry was posted on Tuesday, July 11th, 2006 at 8:23 am and is filed under Brand Innovation. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.