http://tenayagroup.com/blog/2006/07/06/widget-innovations-open-new-brand-avenues/ Brian Phipps on next-generation brands: Tue, 20 Jul 2010 12:30:59 +0000 hourly 1 http://wordpress.org/?v=abc http://tenayagroup.com/blog/2006/07/06/widget-innovations-open-new-brand-avenues/comment-page-1/#comment-1945 Brands Create Customers » Blog Archive » Apple enables widgets as brand pipelines Fri, 11 Aug 2006 14:32:25 +0000 http://tenayagroup.com/blog/2006/07/06/widget-innovations-open-new-brand-avenues/#comment-1945 [...] Widgets are small, interactive apps in the form of attractive buttons on your desktop. They feed you specialized information or perform timely tasks. I’ve written about their brand potential here and here. Apple deploys widgets in a spiffy desktop display called the Dashboard (see above). In the early 2007 “Leopard” upgrade of Apple’s OS X operating system, users will be able to create their own widgets using nifty drag and drop templates, but the real news (for brand builders) will be a user ability to create widgets from what Apple calls “Web Clip.” [...] [...] Widgets are small, interactive apps in the form of attractive buttons on your desktop. They feed you specialized information or perform timely tasks. I’ve written about their brand potential here and here. Apple deploys widgets in a spiffy desktop display called the Dashboard (see above). In the early 2007 “Leopard” upgrade of Apple’s OS X operating system, users will be able to create their own widgets using nifty drag and drop templates, but the real news (for brand builders) will be a user ability to create widgets from what Apple calls “Web Clip.” [...]

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