Comments on: Trader Joe’s and the power of private labels http://tenayagroup.com/blog/2006/06/07/trader-joes-and-the-power-of-private-labels/ Brian Phipps on next-generation brands: Tue, 25 Oct 2011 15:28:29 +0000 hourly 1 http://wordpress.org/?v= By: Brian Phipps http://tenayagroup.com/blog/2006/06/07/trader-joes-and-the-power-of-private-labels/comment-page-1/#comment-1337 Brian Phipps Thu, 06 Jul 2006 18:06:19 +0000 http://tenayagroup.com/blog/2006/06/07/trader-joes-and-the-power-of-private-labels/#comment-1337 Thanks for feedback. I get L+E in my Bloglines RSS, and it's always interesting. I'm way behind in updating my blogroll, and when I do L+E will be on it. I think Trader Joe's demonstrates that it really doesn't take all that much to produce a winning brand experience. You just need a brand vision that includes the customer as an equal. That's something the "bigs" have a hard time grasping. Thanks for feedback. I get L+E in my Bloglines RSS, and it’s always interesting. I’m way behind in updating my blogroll, and when I do L+E will be on it.

I think Trader Joe’s demonstrates that it really doesn’t take all that much to produce a winning brand experience. You just need a brand vision that includes the customer as an equal. That’s something the “bigs” have a hard time grasping.

]]> By: David Armano http://tenayagroup.com/blog/2006/06/07/trader-joes-and-the-power-of-private-labels/comment-page-1/#comment-1336 David Armano Thu, 06 Jul 2006 14:35:27 +0000 http://tenayagroup.com/blog/2006/06/07/trader-joes-and-the-power-of-private-labels/#comment-1336 THAT is a wonderfully simple and accurate visual of the Trader Joe's experience. The store is much more organic in flow than the traditional Supermarket and don't even get me started about the checkout. It blows away the big chains. I only shop at the biggies when I need "kid food". BTW, fantastic blog. I'm adding you to my blogroll and will check you out more often. THAT is a wonderfully simple and accurate visual of the Trader Joe’s experience. The store is much more organic in flow than the traditional Supermarket and don’t even get me started about the checkout. It blows away the big chains. I only shop at the biggies when I need “kid food”.

BTW, fantastic blog. I’m adding you to my blogroll and will check you out more often.

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