Brands Create Customers

Take a stately old relic that’s going nowhere and totally change its tune. That’s the name of the game.

Brand remix offers the promise of renewed, recharged life. For countless mummies in a tomb, it’s the only way out.

This is how it’s done.

Thanks to Metafilter.

This entry was posted on Monday, May 29th, 2006 at 12:17 pm and is filed under Brand Innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.