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Brand remix picks a new tune

Take a stately old relic that’s going nowhere and totally change its tune. That’s the name of the game.

Brand remix offers the promise of renewed, recharged life. For countless mummies in a tomb, it’s the only way out.

This is how it’s done.

Thanks to Metafilter.

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This entry was posted on Monday, May 29th, 2006 at 12:17 pm and is filed under Brand Innovation. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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