Comments on: Dionysus: patron saint of brands http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/ Brian Phipps on next-generation brands: Thu, 20 Nov 2008 20:34:27 +0000 http://wordpress.org/?v=2.0 by: Brian Phipps http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-50023 Sun, 30 Dec 2007 16:30:26 +0000 http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-50023 Dee, Thank you for your comments. I do believe we're in fundamental agreement on the value of Dionysus to humankind. By making Dionysus the Patron Saint of Brands, which is a figurative position, I don't demean, or diminish in any way, the creative force that runs through Dionysus. He becomes a model for brands and brand builders, just as he was a creative inspiration and model for the arts---and for living life to its limits---in classical Greece. I'm not lowering Dionysus to the numbing level of the mass of brands today. I want brands to rise to his level. Brands are a creative endeavor. They need Dionysus just as much as the rest of us. Dee,

Thank you for your comments. I do believe we’re in fundamental agreement on the value of Dionysus to humankind. By making Dionysus the Patron Saint of Brands, which is a figurative position, I don’t demean, or diminish in any way, the creative force that runs through Dionysus. He becomes a model for brands and brand builders, just as he was a creative inspiration and model for the arts—and for living life to its limits—in classical Greece. I’m not lowering Dionysus to the numbing level of the mass of brands today. I want brands to rise to his level. Brands are a creative endeavor. They need Dionysus just as much as the rest of us.

]]> by: Dee http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-49348 Thu, 27 Dec 2007 20:13:37 +0000 http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-49348 Dionysos is not a mere "saint" -- He is the awe-inspiring God of passion, fertility, mystery and divine ecstasy. He was one of the most influential and widely worshipped Gods of the ancient world, and He is also one of the most influential and widely worshipped Gods of the current Pagan renaissance that is happening today. Here'ss a page with many references on this most beautiful and holy of Gods: http://www.baubo5.com/dionysos.html Here are just a few of today's worshippers of Dionysos, and the online shrines they have created in His honor: http://www.templedionysos.com/ http://www.winterscapes.com/sannion/ http://www.winterscapes.com/thiasoslusios/theos.htm http://www.hermeticfellowship.org/Dionysion/Dionysion.html http://www.wildivine.org/dionysos.htm Given our passionate devotion and worship to our God, and the growing profusion of Dionysian religion today, I would suggest that He is not really the best candidate for a "patron saint of brands." That is about as inappropriate and disrespectful as choosing Jesus or the Buddha as "the patron saint of indoor plumbing." Please stop treating devout Pagans -- and pagan religions, and pagan Gods -- as if we were the only religious group that does not matter, and whose sacred heritage you can safely trample all over, as a joke. That is nothing short of blatant religious bigotry. You should be ashamed of yourself. The next time you need somebody's deity to make fun of, maybe try Jehovah or Jesus or Allah. They don't get picked on quite so often these days; and since their devotees have historically made it their business to denigrate other people's Gods and even destroy their temples and holy statues, then maybe it's time for a little turnabout, all in the name of fairness. Dionysos is not a mere “saint” — He is the awe-inspiring God of passion, fertility, mystery and divine ecstasy.

He was one of the most influential and widely worshipped Gods of the ancient world, and He is also one of the most influential and widely worshipped Gods of the current Pagan renaissance that is happening today.

Here’ss a page with many references on this most beautiful and holy of Gods:

http://www.baubo5.com/dionysos.html

Here are just a few of today’s worshippers of Dionysos,
and the online shrines they have created in His honor:

http://www.templedionysos.com/
http://www.winterscapes.com/sannion/
http://www.winterscapes.com/thiasoslusios/theos.htm
http://www.hermeticfellowship.org/Dionysion/Dionysion.html
http://www.wildivine.org/dionysos.htm

Given our passionate devotion and worship to our God, and the growing profusion of Dionysian religion today, I would suggest that He is not really the best candidate for a “patron saint of brands.” That is about as inappropriate and disrespectful as choosing Jesus or the Buddha as “the patron saint of indoor plumbing.”

Please stop treating devout Pagans — and pagan religions, and pagan Gods — as if we were the only religious group that does not matter, and whose sacred heritage you can safely trample all over, as a joke. That is nothing short of blatant religious bigotry. You should be ashamed of yourself.

The next time you need somebody’s deity to make fun of, maybe try Jehovah or Jesus or Allah. They don’t get picked on quite so often these days; and since their devotees have historically made it their business to denigrate other people’s Gods and even destroy their temples and holy statues, then maybe it’s time for a little turnabout, all in the name of fairness.

]]> by: Brands Create Customers » Blog Archive » A new role for brands—at the core of business http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-14306 Thu, 12 Apr 2007 00:10:51 +0000 http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-14306 [...] Yes, this is a new and different brand team. Instead of creating perceptions, their mission is to create customers. Their patron saint makes high demands, and pays high rewards. [...] […] Yes, this is a new and different brand team. Instead of creating perceptions, their mission is to create customers. Their patron saint makes high demands, and pays high rewards. […]

]]> by: Brands Create Customers » Blog Archive » Brands march to a different drummer http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-7055 Mon, 08 Jan 2007 01:17:02 +0000 http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-7055 [...] All this, of course, was well understood by our inestimable patron saint of brands. The dude could groove. [...] […] All this, of course, was well understood by our inestimable patron saint of brands. The dude could groove. […]

]]> by: Brands Create Customers » Blog Archive » Brands and the kiss of commodities http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-804 Fri, 09 Jun 2006 16:02:58 +0000 http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-804 [...] Brand kiss—or commodity kiss? This is where brands come in—or should come in. Brands are value engines, with protean powers. (Any practice with Dionysus as its patron saint is a force to be reckoned with.) It’s up to the brand to translate the blood, sweat and gears of the commoditized production process into a bountiful brand kiss when the buyer opens the box. That’s the customer payoff. [...] […] Brand kiss—or commodity kiss? This is where brands come in—or should come in. Brands are value engines, with protean powers. (Any practice with Dionysus as its patron saint is a force to be reckoned with.) It’s up to the brand to translate the blood, sweat and gears of the commoditized production process into a bountiful brand kiss when the buyer opens the box. That’s the customer payoff. […]

]]> by: Brian Phipps http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-509 Sun, 21 May 2006 04:52:52 +0000 http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-509 Well, I think it's about time that brand builders got a patron saint who can lead them into battle. Building brands is the most demanding practice in business because it's the practice of creating customers (as opposed to "targeting" them). I like Dionysus because he embraces the extreme--and has a jolly good time in the process. Sounds like a brand kind of guy to me. Well, I think it’s about time that brand builders got a patron saint who can lead them into battle. Building brands is the most demanding practice in business because it’s the practice of creating customers (as opposed to “targeting” them). I like Dionysus because he embraces the extreme–and has a jolly good time in the process. Sounds like a brand kind of guy to me.

]]> by: Jack Yan http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-474 Sat, 20 May 2006 11:00:13 +0000 http://tenayagroup.com/blog/2006/05/19/dionysus-patron-saint-of-brands/#comment-474 I like it—great thoughts here, Brian! I like it—great thoughts here, Brian!

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