Brands as interfaces at Dcamp
I’ll be discussing brands as interfaces at Dcamp in Palo Alto on Saturday, May 13. Hope to see you there.
As it happens, our core definition of “brand” is interface rich: “Brands are avenues of value innovation in a creative engagement between companies and their customers.”
That’s no accident. We see brands as guiding all sorts of vital interfaces in the ways that customers are created. We’ve written about that here, here, and here.
I’m looking forward to feedback and ideas from the BayChi people who will attend, and from interaction designers ready to liberate brands from the tyranny of the box.