http://tenayagroup.com/blog/2006/05/08/inside-apples-retail-brand-platform/ Brian Phipps on next-generation brands: Wed, 24 Feb 2010 09:40:35 +0000 http://wordpress.org/?v=abc hourly 1 http://tenayagroup.com/blog/2006/05/08/inside-apples-retail-brand-platform/comment-page-1/#comment-30559 MacintoshLover Wed, 19 Sep 2007 08:53:32 +0000 http://tenayagroup.com/blog/2006/05/08/inside-apples-retail-brand-platform/#comment-30559 Yes I totally agree. when you buy a PC they'll never help you again. With Apple your not just a customer but your a participant for life. I love my one-to-one's. Yes I totally agree. when you buy a PC they’ll never help you again. With Apple your not just a customer but your a participant for life. I love my one-to-one’s.

]]> http://tenayagroup.com/blog/2006/05/08/inside-apples-retail-brand-platform/comment-page-1/#comment-9969 Brian Phipps Sun, 25 Feb 2007 22:25:06 +0000 http://tenayagroup.com/blog/2006/05/08/inside-apples-retail-brand-platform/#comment-9969 To answer your (very good) question at the end of your comment, I'd say retailers frequently run into brand problems because their establishments are organized as selling machines, with brands deployed mainly as stylized sales stimulants. There's little attempt at deeper customer connections beyond the sale. Hence, as customers absorb more general culture and grow, they can basically out-grow the brand, leaving it high and dry. Brands that don't actively create (and re-create) their customers will be facing tough times. To answer your (very good) question at the end of your comment, I’d say retailers frequently run into brand problems because their establishments are organized as selling machines, with brands deployed mainly as stylized sales stimulants. There’s little attempt at deeper customer connections beyond the sale. Hence, as customers absorb more general culture and grow, they can basically out-grow the brand, leaving it high and dry. Brands that don’t actively create (and re-create) their customers will be facing tough times.

]]> http://tenayagroup.com/blog/2006/05/08/inside-apples-retail-brand-platform/comment-page-1/#comment-9926 Jonathan Salem Baskin Sat, 24 Feb 2007 17:43:09 +0000 http://tenayagroup.com/blog/2006/05/08/inside-apples-retail-brand-platform/#comment-9926 I totally agree with the 'brand as business behavior' model vs. looking at marketing alone to deliver it. The problem with using Apple as an example is because it is so unique. In clothing retailing, A&F approaches a similar status, I believe. But there are still really importantl lessons for retailers to learn here. I don't know why more of them don't heed the call... I totally agree with the ‘brand as business behavior’ model vs. looking at marketing alone to deliver it. The problem with using Apple as an example is because it is so unique. In clothing retailing, A&F approaches a similar status, I believe. But there are still really importantl lessons for retailers to learn here. I don’t know why more of them don’t heed the call…

]]> http://tenayagroup.com/blog/2006/05/08/inside-apples-retail-brand-platform/comment-page-1/#comment-467 Brands Create Customers » Blog Archive » Brand pacing, and a 24 hr Apple store Thu, 18 May 2006 16:30:02 +0000 http://tenayagroup.com/blog/2006/05/08/inside-apples-retail-brand-platform/#comment-467 [...] We’ve commented on the Apple store before. It’s the Apple brand platform at work, designed and developed to create customers. [...] [...] We’ve commented on the Apple store before. It’s the Apple brand platform at work, designed and developed to create customers. [...]

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