http://tenayagroup.com/blog/2006/04/28/mini-microsoft-many-microsofts-and-brands/ Brian Phipps on next-generation brands: Wed, 07 Jan 2009 11:49:27 +0000 http://wordpress.org/?v=2.0 http://tenayagroup.com/blog/2006/04/28/mini-microsoft-many-microsofts-and-brands/#comment-454 Mon, 15 May 2006 15:05:40 +0000 http://tenayagroup.com/blog/2006/04/28/mini-microsoft-many-microsofts-and-brands/#comment-454 It has the makings of a genune brand tragedy. A company with so much talent, and with incredible wealth and resources, and yet they are increasingly "out of tune" with their customers and their markets. The ironic (tragic) element is that the solution--a brand analysis as you indicate--is immediately available. It has the makings of a genune brand tragedy. A company with so much talent, and with incredible wealth and resources, and yet they are increasingly “out of tune” with their customers and their markets. The ironic (tragic) element is that the solution–a brand analysis as you indicate–is immediately available.

]]> http://tenayagroup.com/blog/2006/04/28/mini-microsoft-many-microsofts-and-brands/#comment-437 Sat, 13 May 2006 10:35:01 +0000 http://tenayagroup.com/blog/2006/04/28/mini-microsoft-many-microsofts-and-brands/#comment-437 How right you are, Brian. If only a brand analysis were applied here, Microsoft will be able to best see how it can seize the initiative. It knows it has faults with its branding, but so far I have yet to see it address these issues—so goodness knows if it will see to them, or force a break-up because that is what “convention” might suggest. How right you are, Brian. If only a brand analysis were applied here, Microsoft will be able to best see how it can seize the initiative. It knows it has faults with its branding, but so far I have yet to see it address these issues—so goodness knows if it will see to them, or force a break-up because that is what “convention” might suggest.

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