How the Apple brand conquers retail space
When you walk into an Apple store you feel your spirits lift, your senses sharpen. That’s a function of a retail space shaped by the Apple brand. And it’s no accident.
If you’ve ever wanted a detailed account of how Apple manages its brand in its retail stores, the ifoAppleStore blog is the place to go.
It’s all here: store basics, design, layout, brand identity, customer experience, architectures of participation and architectures of purchase, and the constant tweaks and adjustments to make it all work.
You can even learn all about those fabulous glass stairs.