Brands Create Customers

Strategy: find an underserved market overlooked by the big players, or one that’s too tiny for them to bother. Start small. Focus on improvements in speed to market, simplicity and convenience. Better yet, shape your products to the needs of customers in ever smaller market niches—like those two guys over by the fountain.

Above all, be patient about the new venture’s size, but impatient for profits. (Oil pedals often.)

Starbucks may claim the corners, but you own the streets.

Source: Flickr, hummanna

This entry was posted on Monday, April 17th, 2006 at 9:05 pm and is filed under Creating Customers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.