Coming to a brand near you
World’s first feature film made with cell phone cameras. Soon to be in movie houses, DVD, television, online, and (naturally) on cell phones.
For a fraction of what you’d pay for a product placement, you could use this innovation to have a whole slew of mini movies made–by customers. You become their platform for expression. Let them tell your stories. Just keep the clips short, punchy, powerful. And make the awards . . . fun.
Who will be the first second BitTorrent powered brand?