Brands play catch-up at Microsoft (2)
Here’s what Walt Mossberg has to say about Microsoft’s Office Live offering in his column of February 23:
Confusingly, Office Live has nothing to do with Microsoft Office, the company’s productivity software suite. It doesn’t include Web-based versions of Office programs like Word, Excel and PowerPoint.
If the way you name your products leaves customers confused, don’t expect them to line up at the sales counter any time soon. (It’s never a good sign when your own employees have reservations about a naming scheme.)
As we’ve said before, and will no doubt say again: in brands there is no beta.
And just for fun, don’t miss the web site that Walt created using Office Live tools.