Brands Create Customers

Ben Franklin was a man of vision and great common sense.
One of his sayings has particular relevance for brand programs.

The quote: “Well done is better than well said.”

Since brands are programs to create value, these words hit the mark.

It’s what your brands do that counts. All else is merely show. Flash may flutter eyelids, but it’s deeds that flutter the Benjamins.

This entry was posted on Thursday, February 23rd, 2006 at 7:51 am and is filed under Fundamentals. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.