Geoffrey Moore on “innovation myths”

Over at Sandhill.com Geoffrey Moore dissects ten “innovation myths,” and then makes solid business sense of what remains on the bone.

Read his essay if you’re in brands. Innovation is what you do.

This entry was posted on Thursday, February 16th, 2006 at 7:40 am and is filed under Brand Innovation, Definitions. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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Geoffrey Moore on “innovation myths”