Comments on: Brand APIs are where the action is http://tenayagroup.com/blog/2006/02/09/brand-apis-are-where-the-action-is/ Brian Phipps on next-generation brands: Fri, 21 Nov 2008 00:09:47 +0000 http://wordpress.org/?v=2.0 by: Brands Create Customers » Blog Archive » Brands as interfaces at Dcamp http://tenayagroup.com/blog/2006/02/09/brand-apis-are-where-the-action-is/#comment-511 Mon, 22 May 2006 04:48:34 +0000 http://tenayagroup.com/blog/2006/02/09/brand-apis-are-where-the-action-is/#comment-511 [...] That’s no accident. We see brands as guiding all sorts of vital interfaces in the ways that customers are created. We’ve written about that here, here, and here. [...] […] That’s no accident. We see brands as guiding all sorts of vital interfaces in the ways that customers are created. We’ve written about that here, here, and here. […]

]]> by: Brands Create Customers » Blog Archive » Toward real-time, granular brands http://tenayagroup.com/blog/2006/02/09/brand-apis-are-where-the-action-is/#comment-334 Tue, 02 May 2006 23:08:21 +0000 http://tenayagroup.com/blog/2006/02/09/brand-apis-are-where-the-action-is/#comment-334 [...] Rethinking the nature of your brand It’s time to rethink the nature of your brand. If you design your brand as a form of social software (with sufficient brand api’s), it can both shape and tap into the “embedded knowledge” of your customers. To the extent that your brand actively works to create new customer platforms, your brand will be awash in the “real-time, granular information” that is the pulse of new market opportunities. It is certainly the pulse of brand innovation. [...] […] Rethinking the nature of your brand It’s time to rethink the nature of your brand. If you design your brand as a form of social software (with sufficient brand api’s), it can both shape and tap into the “embedded knowledge” of your customers. To the extent that your brand actively works to create new customer platforms, your brand will be awash in the “real-time, granular information” that is the pulse of new market opportunities. It is certainly the pulse of brand innovation. […]

]]> by: Brands Create Customers » Blog Archive » Brands are code http://tenayagroup.com/blog/2006/02/09/brand-apis-are-where-the-action-is/#comment-110 Tue, 18 Apr 2006 19:08:39 +0000 http://tenayagroup.com/blog/2006/02/09/brand-apis-are-where-the-action-is/#comment-110 [...] And most importantly, they have brand API’s. [...] […] And most importantly, they have brand API’s. […]

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