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Innovation is what you do for the customer, not what you do to your product. In fact, your "product" is not what you ship, but what the customer does with it—a far greater point of leverage. Your brand holds the key.




A New Path

What Brands Do

Breaking the Brand Barrier

Brands at the Core

Out with the Old,
in with the New

How Traditional Brand
Methods Fall Short

Rethinking Products

Unzip Your Brand
    A disruptive dialogue
         Episode I
         Episode II

Pseudo Brands:
All Surface, No Core



Contact Us



COMPANY


Tenaya Group is a new company specializing in brand innovation and value creation.


Principals

Managing Principal: Brian Phipps
Brian has more than 20 years experience in developing marketing, advertising, brand strategy and corporate communications programs at companies ranging from software technology startups to global leaders in technology services and manufacturing. Much of his experience has been as a close collaborator in product development.

Principal and Chief Technology Officer: L. Christina Uy
Christina has designed and developed enterprise software applications for Fortune 500 companies and new business startups, in the US, Europe and Asia. These have been used to drive business operations via web and workstation interfaces. Christina has over 20 years experience in software development, with a special focus on database applications.